Chelsea · SW10 · Est. 1990

Where Good Times
Taste Better

Seasonal British-Italian Cooking, Wood-Fired From the Heart

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Cuisine British–Italian Fusion
Google Rating ★ 4.2 · 500+ Reviews
Open Daily From 11am
Address 007 james bond, Fulham Rd, SW10
Atmosphere LGBTQ+ Friendly · Cosy

Seasonal Plates & Beloved Classics

Cooked with care, sourced locally, and served with love.

Sunday Roast
Sundays Only

The Grand Roast

28-day aged Hereford beef, Yorkshire pudding, roasted heritage carrots, duck-fat potatoes, and a bone-marrow gravy you'll dream about.

Wood-Fired Pizza
Our Signature

Wood-Fired Pizzas

Slow-fermented Neapolitan dough charred in our oak-fired oven at 450°C. Topped with the finest Italian and British seasonal produce.

Vegan
Plant-Forward

The Verona Vegan

Roasted aubergine, whipped cashew ricotta, heritage tomatoes, basil oil, and aged balsamic on our classic base. Wholly satisfying.

Cocktails

The Bar at
The Goat in Boots

Our bar team craft every drink with the same dedication as our kitchen. From classic aperitivi to Chelsea originals, we stock over 60 spirits, cask ales, and a curated natural wine list.

  • Chelsea Bramble Hendrick's Gin, blackberry shrub, lemon, prosecco foam
    £13
  • Fulham Negroni Campari, Bulldog Gin, Antica Formula, orange oil
    £13
  • Goat Old Fashioned Woodford Reserve, smoked demerara, Angostura, mahogany smoke
    £14
  • Spritz Milanese Aperol, Prosecco DOC, blood orange, Mediterranean herbs
    £11
Full Drinks Menu

A Chelsea Institution,
Reimagined

The Goat in Boots has stood on Fulham Road since 1990 — a warm, candlelit corner of Chelsea where neighbours become regulars and strangers become friends.

After a thoughtful reopening, we returned with a new kitchen philosophy: seasonal British produce married to the soul of Italian cooking. Local sourcing, wood-fired technique, and an unwavering commitment to flavour.

Pull up a chair. You're welcome here exactly as you are.

Read Our Full Story

Loved by Chelsea,
Recommended by All

4.2
★★★★★
Based on 500+ Google Reviews
★★★★★

"The Sunday roast here is simply the best in SW10. The gravy alone is worth the journey from Kensington. We've been coming every weekend for two years."

Sarah M. — Chelsea Resident · via Google
★★★★★

"As a vegan, I'm often an afterthought at gastropubs. Not here. The Verona pizza is extraordinary — I brought my non-vegan partner and he ordered one for himself."

James K. — Fulham · via Google
★★★★☆

"Brilliant atmosphere, lovely staff and the wood-fired pizza is genuinely excellent. The cocktail list is creative without being pretentious. Our new favourite local."

Claudia & Tom — Kensington · via Google
Read All Reviews

Seasonal Menus. Secret Suppers. Special Events.

Be the first to hear about new dishes, cocktail evenings, and the occasional very good reason to celebrate.

No spam, ever. Unsubscribe at any time. We respect your privacy.

Ready for an Unforgettable Evening?

Whether it's a casual weeknight supper, a long Sunday lunch, or a celebration to remember — The Goat in Boots is ready for you.

📍
Find Us on Fulham Road
333 Fulham Road, Chelsea, London SW10 9QL
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[Google Maps API Embed — Configure in WordPress Elementor Block]

The Goat in Boots

A Beloved Chelsea Corner, Back & Better

The Goat in Boots has been part of the Chelsea furniture since 1990. Tucked away on Fulham Road, we've seen generations of neighbours walk through our doors — first as first-timers, then as regulars, then as family.

After a period of thoughtful closure, we returned with renewed purpose and a kitchen philosophy that felt true: seasonal British cooking, elevated by the warmth and technique of Italian cuisine. Local farms. Honest ingredients. Food that tastes like it was made for someone you love.

Our wood-fired oven arrived from Naples. Our Sunday roast recipe was refined over many, many Sundays. And the bar has never served a cocktail it wasn't proud of.

🌿

Seasonal First

Our menu changes with the seasons. We work directly with British farmers and suppliers to ensure what's on your plate has been grown or raised with care, harvested at the right moment, and handled with respect.

🔥

Wood-Fired Soul

Our Neapolitan pizza oven fires at 450°C with seasoned English oak. It's the heart of the kitchen — a constant reminder that good cooking is elemental: fire, dough, salt, and time.

🤝

Community at Our Core

The Goat in Boots is a pub in the truest sense — a meeting place. Chelsea, Fulham, Kensington. Everyone is welcome at our tables. We celebrate the neighbourhood that has sustained us for over three decades.

Proudly LGBTQ+ Friendly

The Goat in Boots has always been a place where everyone is welcome, celebrated, and seen. We are proud to be an affirming, inclusive space in Chelsea — a community that has always championed diversity and self-expression. Love is love, and everyone deserves a brilliant Sunday roast.

The Hands Behind the Food

Our head chef trained across London and Northern Italy before returning to Chelsea with a singular vision: food that is rooted in seasons, honest in technique, and generous in flavour.

"We don't overcomplicate things. Great produce doesn't need to be rescued — it just needs a good fire, the right salt, and a kitchen that cares." — Head Chef

Come and see for yourself.

We've saved a table for you.

Make a Reservation

Reserve a Table

We've Always Got a Table for You

Whether you're planning a quiet weeknight supper, a celebratory lunch, or a lazy Sunday roast — we'd love to have you. Fill in the form and we'll confirm your reservation within two hours.

For large groups of 10 or more, or for private hire enquiries, please contact us directly at hello@thegoatinboots.com or call us on 020 7352 1384.

  • Monday – Thursday12pm – 11pm
  • Friday12pm – 12am
  • Saturday11am – 12am
  • Sunday11am – 10pm
  • Kitchen (Mon–Sat)12pm – 10pm
  • Kitchen (Sunday)12pm – 6pm (Roasts)
  • Breakfast (Weekdays)9am – 11am
  • Breakfast (Weekends)9am – 1pm

Make a Reservation

We will confirm within 2 hours. No card required. Cancellations accepted up to 24 hours prior.

4.2
★★★★☆

Based on 500+ verified Google reviews

"One of Chelsea's best-kept open secrets — warm, welcoming, and genuinely excellent."

★★★★★

"The Sunday roast is genuinely exceptional. The bone-marrow gravy is the best I've had in London, and I've been eating my way through Chelsea for twenty years. The staff remembered our names on the second visit. That's rare and remarkable."

Sarah M. — Chelsea · via Google
Reviewed: November 2024
Response from The Goat in Boots Thank you so much, Sarah. The gravy is a labour of love and we're thrilled it shows. Twenty years of Chelsea expertise — we're honoured you chose us. See you again very soon.
★★★★★

"As a vegan, I genuinely struggle to find places where I feel properly catered for. The Verona pizza is extraordinary — my partner (very much not vegan) ordered one for himself after one bite of mine. The atmosphere is cosy and genuinely welcoming. We'll be back."

James K. — Fulham · via Google
Reviewed: October 2024
Response from The Goat in Boots This genuinely made our whole team smile, James. The Verona is a dish we're very proud of — it's designed to be loved by everyone. Thank you both for coming in.
★★★★☆

"Brilliant atmosphere, excellent cocktails, and the wood-fired pizza is legitimately one of the best in South West London. The Chelsea Bramble is now my non-negotiable. Slight wait for the food on a Saturday evening, but totally worth it."

Claudia B. — Kensington · via Google
Reviewed: September 2024
Response from The Goat in Boots Thank you, Claudia — the Chelsea Bramble is a firm favourite of ours too. We appreciate the honest feedback on Saturday waits; we're continually working on service flow. Hope to see you again soon.
★★★★★

"We celebrated my birthday here and it was absolutely perfect. They remembered it was a special occasion, brought us a little complimentary dessert, and the whole team was so warm and attentive. The Full English the next morning was equally impressive — yes, we stayed in Chelsea!"

Marcus T. — West London · via Google
Reviewed: August 2024
Response from The Goat in Boots Happy Birthday again, Marcus! We love when guests celebrate with us. You'll always have a table here. (And the Full English is a non-negotiable morning-after ritual — well done.)
Read All Reviews on Google Book a Table

Find Us

We're on Fulham Road

We'd love to hear from you — whether it's a reservation, a question about our menu, or an enquiry about private hire.

Address

333 Fulham Road
Chelsea, London
SW10 9QL

Phone

020 7352 1384

Email

hello@thegoatinboots.com

Opening Hours

Mon–Thu: 12pm – 11pm
Fri: 12pm – 12am
Sat: 11am – 12am
Sun: 11am – 10pm

Send Us a Message

Design System

Complete brand and design specifications for the WordPress theme build.

Colour Palette

#1a1a1a
Charcoal
#1e2d2a
Deep Green
#2a3d38
Forest
#c9a84c
Gold
#e2c97e
Gold Light
#f5f0e8
Cream
#8a8278
Muted
#0f1412
Near Black

Typography System

Display / H1–H2 — Playfair Display (Google Fonts)
The Art of Seasonal Cooking
Subheadings / Pull Quotes — Cormorant Garamond
A warm Chelsea institution, reimagined for the modern table.
Body / UI / Labels — DM Sans
OPEN DAILY FROM 11AM · RESERVATIONS WELCOME · 020 7352 1384
WordPress / Elementor Fonts to Add:
  • • Playfair Display: 400, 400i, 600, 600i, 700, 700i
  • • Cormorant Garamond: 300, 300i, 400, 400i, 500, 500i
  • • DM Sans: 300, 400, 500

Suggested Hero Headlines

  • Option AWhere Good Times Taste Better
  • Option BSeasonal Soul. Chelsea Spirit.
  • Option CCome For the Pizza. Stay For Everything Else.
  • Option DGood Food. Better Company. Great Cocktails.
  • Option E (tagline)Seasonal British-Italian Cooking, Wood-Fired From the Heart
  • Option F (tagline)Chelsea's Cosiest Corner Since 1990

WordPress Build Specifications

Core Plugins Required
  • ✓ Elementor Pro — Page Builder
  • ✓ Contact Form 7 — Reservations + Contact
  • ✓ Yoast SEO — On-page SEO + Schema
  • ✓ WP Rocket — Performance Caching
  • ✓ Smush / ShortPixel — Image Optimisation
  • ✓ WooCommerce (optional) — Gift Vouchers
  • ✓ The Events Calendar — Special Events
  • ✓ Custom Post Type UI — Menu Management
Elementor Reusable Blocks
  • ✓ Global Header + Sticky Nav
  • ✓ Footer with Newsletter
  • ✓ Reservation CTA Banner
  • ✓ Gold Rule Divider
  • ✓ Section Label + Heading Component
  • ✓ Review Card
  • ✓ Menu Item Row
  • ✓ Opening Hours Block
SEO + Schema Markup
  • ✓ LocalBusiness / FoodEstablishment schema
  • ✓ Menu schema (hasMenu)
  • ✓ OpeningHours specification
  • ✓ AggregateRating markup
  • ✓ PostalAddress + GeoCoordinates
  • ✓ ServesCuisine
  • ✓ Breadcrumb schema all pages
  • ✓ Open Graph + Twitter Cards
Performance Targets
  • ✓ Google PageSpeed: 90+ mobile, 95+ desktop
  • ✓ Core Web Vitals: LCP < 2.5s, CLS < 0.1
  • ✓ WebP images throughout
  • ✓ Lazy loading on all gallery images
  • ✓ GSAP/CSS scroll animations
  • ✓ Fully responsive: 320px – 2560px
  • ✓ WCAG AA accessibility standard

JSON-LD Schema Snippet (Add to WordPress Head)

{ "@context": "https://schema.org", "@type": "FoodEstablishment", "name": "The Goat in Boots", "image": "https://thegoatinboots.com/images/hero.jpg", "url": "https://thegoatinboots.com", "telephone": "+44-20-7352-1384", "email": "hello@thegoatinboots.com", "address": { "@type": "PostalAddress", "streetAddress": "333 Fulham Road", "addressLocality": "Chelsea", "addressRegion": "London", "postalCode": "SW10 9QL", "addressCountry": "GB" }, "geo": { "@type": "GeoCoordinates", "latitude": 51.4839, "longitude": -0.1800 }, "servesCuisine": ["British", "Italian", "Pizza"], "priceRange": "££", "openingHoursSpecification": [ {"@type": "OpeningHoursSpecification","dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday"],"opens": "12:00","closes": "23:00"}, {"@type": "OpeningHoursSpecification","dayOfWeek": "Friday","opens": "12:00","closes": "00:00"}, {"@type": "OpeningHoursSpecification","dayOfWeek": "Saturday","opens": "11:00","closes": "00:00"}, {"@type": "OpeningHoursSpecification","dayOfWeek": "Sunday","opens": "11:00","closes": "22:00"} ], "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.2", "reviewCount": "500" }, "hasMap": "https://maps.google.com/?q=333+Fulham+Road+London+SW10+9QL" }